THE ROLE OF BIG DATA STEWARDSHIP AND ANALYTICS AS ENABLERS OF CORPORATE PERFORMANCE MANAGEMENT

Digital transformation and big data (BD) have generated a real revolution in data-driven management. While BD improves corporate performance management (CPM), this also implies increasing exposure to risks at various BD’s life cycle stages. As regulatory requirements and the need for database analysis in various business areas increase, the organization must establish definitions, policies, and processes to ensure data quality in order to protect and leverage its data to obtain a competitive advantage. Therefore, understanding data stewardship (DS) and business analytics (BA) is essential for business management. The purpose of this study is to analyze the role of BD, DS, and BA as enablers of CPM.